Real Results From Our Google Ads Campaigns

We help UK businesses generate high-quality leads, reduce costs, and scale their growth through data-driven Google Ads strategies. Here are some real results from campaigns we’ve managed.

Every business is different, but the goal remains the same — generate more leads, reduce cost per acquisition, and maximise return on ad spend. Our case studies show how we achieve measurable results across different industries.

Our Google Ads Case Studies

Roofing Services (UK)

Roofing Company – 3X More Leads in 60 Days

The Challenge

The client was struggling with inconsistent leads and an unsustainably high cost per enquiry. They needed a predictable pipeline to keep their crews busy.

Our Strategy

We restructured their campaigns from scratch, improved local keyword targeting, and implemented strict conversion tracking to eliminate wasted ad spend.

We rebuilt the account from scratch with Alpha/Beta campaign structures, segregating high-intent core terms from broad discovery traffic.

Implemented a fully tailored Target CPA bidding model based on actual off-line closed deals rather than just top-of-funnel clicks.

Developed customized landing pages matching the exact URL search intent, reducing the bounce rate by over 60%.

The Results
+120%
Increase in Qualified Leads
-35%
Reduction in Cost Per Lead
Plumbing Services

Plumbing Business – 45% Lower Cost Per Lead

The Challenge

High ad spend with extremely low return. The client was receiving a large volume of poor-quality traffic that wasn't converting into booked jobs.

Our Strategy

Drastically optimised the bidding strategy, refined audience targeting to exclude budget-draining areas, and focused entirely on high-intent keywords.

Created granular negative keyword lists to aggressively block DIY searchers and low-value residential queries.
Redirected 80% of the daily budget strictly into emergency high-margin services like boiler repair and leak detection.
Tested 14 distinct RSA variations focusing heavily on speed of arrival, generating a 5.5% CTR jump.
The Results
+90%
Increase in High-Value Jobs
-45%
Cost Per Lead
Removal Services

Removal Company – Scaled to 120+ Monthly Leads

The Challenge

Stuck at a low lead volume due to a fragmented and completely outdated campaign structure that limited their daily budget reach.

Our Strategy

Rebuilt entirely new campaigns from the ground up, developed targeted local ad copy, and designed highly optimised landing pages.

Expanded coverage by organizing ad groups tightly by specific postcodes and specialized removal types.

Implemented advanced Google Tag Manager scripts to track accurate form submissions and dynamic phone number insertions.

Utilized site-link extensions highlighting 5-star reviews and flexible scheduling to dominate the top ad spot.

The Results
120+
Consistent Monthly Leads
4.2X
Return On Ad Spend (ROAS)

Ready to Achieve Results Like These?

Let’s build a data-driven Google Ads strategy that generates consistent leads and real business growth for your business.