Hiring a Google Ads expert should help your service business attract enquiries for work you actually want. A busy dashboard means little if calls come from outside your area, customers request services you do not offer, or advertising costs leave no room for profit.
For cleaners, roofers, clinics and other service providers, a specialist should connect search intent, targeting and lead quality to business goals.
This guide introduces ten independent and agency-based Google Ads specialists to consider for 2027.
Google Ads Experts at a Glance
| Expert | Relevant hiring consideration | Public review evidence |
|---|---|---|
| Muhammad Sajid | Direct management for UK and US local services | Published case studies; Top Rated – 100% Job Success on Upwork |
| Anthony Pearce | Freelance PPC support for B2B and B2C businesses | Clutch: 5.0/5, 3 reviews |
| Jesse Shapiro | Google Ads and conversion optimisation | The Fractional PPC on Clutch: 5.0/5, 3 reviews |
| Kevin, PPC Help | Trades, home improvement and professional services | Trustpilot: 4.3/5, 11 reviews |
| Mike Ncube | Management, account reviews and training | UK profile on Trustpilot: 4.1/5, 33 reviews |
| Mukesh Kumar | Campaign management and coaching | Trustpilot: 4.4/5, 44 reviews |
| Daniel Gerdes | German-market Google Ads and digital marketing | Feedbax listing: 5.0/5, 7 reviews |
| Darren Jones | Lead generation through Striker Leads | Striker Leads on Trustpilot: 4.4/5, 24 reviews |
| Chris Stott | Agency-supported PPC through PPC Geeks | PPC Geeks on Trustpilot: 4.6/5, 100 reviews |
| William Cameron | PPC audits and senior agency strategy | Touchpoint PPC on Trustpilot: 4.6/5, 20 reviews |
Clutch review averages, Trustpilot TrustScores and Feedbax listings use different systems. These scores are evidence to investigate, rather than directly comparable measures of performance.
1. Muhammad Sajid: Google Ads for Local Service Businesses
Muhammad Sajid is an independent Google Ads specialist focused on local service businesses in the UK and USA. His services include Google Search Ads setup, ongoing PPC management, account audits, campaign restructuring and conversion tracking.
His website highlights cleaning companies, roofers, plumbers, HVAC contractors, home remodelers, clinics and recruitment businesses. The approach centres on relevant calls, forms and WhatsApp enquiries, supported by search-term reviews, negative keywords, location targeting and landing-page feedback.
Clients work directly with Sajid on campaign decisions. That can suit owners who want to understand what is changing and connect advertising decisions to the jobs their business values.
His Eco Fresh case study reports 1,644 tracked lead actions across seven months, with £2,830 in ad spend. These are recorded conversion actions, not a claim of 1,644 unique customers or confirmed sales.
Hiring consideration: Ask for a review of your services, locations, tracking and current lead quality. A free Google Ads audit offers a starting point for discussing scope and budget.
2. Anthony Pearce: An Experienced Freelance PPC Manager
Anthony Pearce presents his practice as freelance PPC management for B2B and B2C businesses. His Clutch profile shows a 5.0 rating from three reviews, with positive feedback on responsiveness, attention to detail and client relationships.
Anthony is worth discussing with businesses seeking an experienced freelancer who can distinguish casual enquiries from commercially useful prospects.
The review sample is small, so ask for recent examples relevant to your sector and budget. Also clarify which work is included in management, how often campaigns are reviewed, and what information he needs from your sales team.
Hiring consideration: A potential fit for B2B services and owners who value direct communication with a freelance PPC manager.
3. Jesse Shapiro: Google Ads with Conversion Optimisation
Jesse Shapiro operates through The Fractional PPC, combining Google Ads management with conversion rate optimisation. The business’s Clutch profile shows a 5.0 rating from three reviews and includes feedback from a healthcare company concerning increased lead volume.
This combination is relevant when your account attracts suitable visitors but the website struggles to turn them into enquiries. Problems can include an unclear offer, weak service information or an awkward contact process.
Reviewing both campaigns and landing pages can identify where enquiries are lost. Before hiring, establish whether page recommendations, implementation and testing are included in the quoted scope.
Hiring consideration: Worth exploring for businesses that need paid search expertise alongside a closer review of website conversion performance.
4. Kevin at PPC Help: Freelance Support for Trades and Services
Kevin is the consultant named throughout PPC Help’s Trustpilot reviews. The profile shows a 4.3 TrustScore from eleven reviews and describes freelance Google Ads and Microsoft Ads support.
Its published industry experience includes plumbers, drainage companies, decorators, damp-proofing firms, home improvement businesses, solicitors and insurance providers. That gives service businesses several relevant areas to discuss during an initial consultation.
PPC Help also describes ongoing management, short-term support and work with agencies. Those options may suit an owner changing providers or a marketing team needing additional PPC capacity.
Hiring consideration: Ask for examples involving comparable services and locations, plus a clear takeover plan if another provider currently manages the account.
5. Mike Ncube: Management and Practical Google Ads Training
Mike Ncube offers Google Ads expertise with customer feedback covering account management, campaign rebuilding and training. His UK Trustpilot profile shows a 4.1 TrustScore from 33 reviews.
The reviews include service-business examples, such as heating services, and small-business owners seeking help managing their own accounts. That makes training a useful option to discuss alongside full management.
Read the complete review history, including lower-rated feedback, before deciding. Clarify minimum budgets, renewal terms and cancellation arrangements in writing, as you should with any advertising provider.
Hiring consideration: A potential choice for owners who want account guidance or practical training as well as outsourced campaign support.
6. Mukesh Kumar: Google Ads Management and Coaching
Mukesh Kumar positions himself as a Google Ads specialist and coach. His Trustpilot profile shows a 4.4 TrustScore from 44 reviews, with feedback concerning consultations, account improvements and ongoing management.
His published business description identifies experience in education, real estate, financial services and security. Those sectors can involve enquiries requiring follow-up rather than immediate online purchases.
Clarify how reporting distinguishes enquiries from qualified prospects. Coaching and management are different engagements, so establish whether you want him to run the account or help your team improve its own work.
Hiring consideration: Worth discussing with businesses seeking Google Ads support that can include both practical execution and learning.
7. Daniel Gerdes: A Specialist to Consider for German Markets
Daniel Gerdes offers Google Ads alongside social media and content marketing. His business appears in Feedbax’s Hamburg Google Ads directory with a 5.0 rating from seven reviews, and his website presents B2B advertising and landing-page services.
He is a geographically relevant option for businesses advertising in Germany or comparing consultants familiar with that market. Confirm campaign languages and sector experience directly, rather than assuming they follow automatically from location.
Ask how campaigns will reflect local terminology and support enquiries.
Hiring consideration: Particularly worth investigating when German-market knowledge is important to the campaign, rather than choosing solely on an international review score.
8. Darren Jones: Lead Generation through Striker Leads
Striker Leads names Darren Jones among its business growth specialists. Its Trustpilot profile shows a 4.4 TrustScore from 24 reviews, with customers discussing Google Ads and lead generation.
The business publishes services for builders, window cleaners, driveway companies and other trades. That makes it relevant to owners evaluating advertising within a wider lead generation arrangement.
Ask whether the proposal involves managing your own Google Ads account, supplying leads, or combining several services. These models differ in account ownership, tracking visibility and the control you retain over your advertising.
Hiring consideration: An option for trades businesses exploring broader lead generation support. Confirm Darren’s involvement and the delivery model before signing.
9. Chris Stott: Agency-Supported PPC through PPC Geeks
PPC Geeks identifies Chris Stott as a co-founder, and its Trustpilot profile shows a 4.6 TrustScore from 100 reviews. Customer feedback includes a Google Ads audit delivered by Chris.
This is an agency option rather than a promise that a founder personally manages every campaign. It may suit businesses seeking a team with capacity for ongoing paid search support.
During discovery, ask who will manage the account, who reviews strategy and how often you can speak with the responsible specialist.
Hiring consideration: Worth exploring for service businesses that prefer an agency arrangement and want a clearly defined account team and reporting process.
10. William Cameron: Senior PPC Strategy through Touchpoint
Touchpoint PPC identifies William Cameron as its founder. Its Trustpilot profile shows a 4.6 TrustScore from twenty reviews, including feedback on audits and account advice.
Touchpoint’s current positioning gives substantial attention to ecommerce, Shopping and Performance Max. A service business should therefore request specific lead generation examples before treating retail results as evidence of fit.
For an agency-led review, establish who performs the work and how campaigns will support calls, consultations or quotes.
Hiring consideration: More relevant to mixed service-and-retail businesses, or owners seeking an audit, provided the team can demonstrate comparable service campaigns.
How to Choose a Google Ads Expert for Your Business
Start with the economics of the services you want to advertise. An expert should ask about customer value, margins, service areas, capacity and what happens after an enquiry. A cheap lead has limited value if it rarely becomes profitable work.
Request an example involving a comparable service and explain your budget honestly. Discuss how calls and forms will be tracked, how lead quality will be reviewed, and whether customer feedback can inform optimisation.
Keep access to your Google Ads account and clarify ownership of tracking and landing pages. Separate management fees from media spend, and agree the reporting schedule, notice period and scope before work begins.
Review scores help build a shortlist, but check the number, recency and relevance of reviews. Three excellent reviews and a hundred mixed reviews provide different evidence. Neither guarantees the outcome of your campaign.
Frequently Asked Questions
What does a Google Ads expert do for a service business?
A Google Ads expert researches relevant searches, builds campaigns, manages ads and budgets, reviews targeting and measures enquiries. The useful outcome is reaching suitable prospects within the business’s service area.
Should you hire a freelancer or a Google Ads agency?
A freelancer can provide direct communication, while an agency can offer a broader team. Ask who actually manages the account, how much attention it receives and whether the arrangement fits your needs.
How much should you budget for Google Ads management?
Ask for separate figures for setup, ongoing management, tracking and ad spend. A sensible budget depends on local demand, competition and the value of the work you want to win.
Can a specialist guarantee leads or sales?
No fixed result is certain before launch. Demand, competition, budgets, landing pages and follow-up all affect performance. Look for clear deliverables and a measurement plan rather than guaranteed sales.
Choose for Service Fit, Communication and Evidence
When hiring a Google Ads expert for 2027, compare relevant experience, practical scope and the quality of communication alongside public feedback. Use this list to begin conversations, then ask each provider to explain how they would approach your business.
For UK and US service businesses wanting to work directly with an independent specialist, Muhammad Sajid’s Google Ads management service is one starting point. An account review can help identify the next useful step before committing to a campaign.